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BLOG CSR 2.0: Creative Sustainability Responses
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Rock Stars Rock Climate Change
by alzinha on 

A new song has been recorded by some of the biggest stars of music and film to support a global climate change campaign.
The project is part of the tck tck tck campaign, which is raising awareness of the need to combat rising carbon emissions levels.
This is particularly vital in the run up to the United Nations (UN) Climate Change Conference in Copenhagen this coming December.
'Beds Are Burning' is a cover of a 1987
Midnight Oil track – the group's singer Peter Garret is now Environment Minister in Australia.

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Moving Stars and Earth for Water
by alzinha on 
TODAY, Guy Laliberte, Founder of Cirque du Soleil, will promote a special water conservation message from outer space. His water conservation organization, One Drop Foundation, is producing a 2 hour, ONLINE event which starts at 5pm PCT, Friday, October 9th. Former U.S. Vice President Al Gore, Dr. David Suzuki, Peter Gabriel, Salma Hayek, Shakira, U2 and others will be joining Guy in the performance.

It's called "Poetic Social Mission: Moving Stars and Earth for Water". Yann Martel, Life of Pi author, has created a special poem for the event.
Check it Out:
http://www.onedrop.org/en/default.aspx
Should be amazing... (yes, tons of GHGs have been emitted, but hopefully the positive impact from the water conservation message outweighs it)!

 


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Video Games + Sustainability
by alzinha on 

Video games exist for improving brain fitness, financial planning, and learning dance routines, so why not for sustainable living? The field of video games that teach sustainability strategies appears to be slowly blossoming. 

  • PowerUp the Game by IBM teaches kids how to save the world by bring clean energy to communities.
  • CO2FX is a web based multi-user educational game which explores the relationship of global warming to economic, political and science policy decisions.
  • Majesco Entertainment's "Eco-Creatures: Save the Forest" promote awareness of the perils of "…over-industrialization, deforestation, pollution, extinction and global warming."

Post your favorite environmental video game below.

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State of Climate Art: On FIRE!
by alzinha on 

The Arts (music, poetry, theater and film) are one of the best vehicle in which to reach specific target audiences with your message.  Hollywood films (An Inconvenient Truth), Live Aid, and Rock the Vote are some examples that come to mind. However, I think we're only just scratching the surface and need to more fully integrate sustainability messages into cultural programming. Someone needs to create a Sustainability Hip Hop Dance that rivals the Macarena.  Maybe the movements could simulate recycling?

I'm glad to see eco-luminary, Bill McKibben, agrees with me and is spurring a tidal wave of climate change art. Check out Bill McKibben's article on the state of climate change art, includes references to many great works of eco-art.  Also check out his 350.org Art Page which showcases the intersection of marketing, art, and climate change. 

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Rocking Bedfellows: Green Jobs and Hip Hop Caucus
by alzinha on 



Hip Hop Caucus and Green Jobs for All have teamed up to create
Green the Block.  Beautiful. 

Let's hope they come out with a green collar hip-hop youth theater troupe!  To promote the cool benefits of green jobs to youth, naturally.  What could be more creative than that?

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Cirque du Soleil focus: WATER & CSR
by alzinha on 

Cirque du Soleil is one of my favorite entertainment companies. I was so pleased to learn from Lyn Heward, their COO of Special Projects, that a strong environmental ethic guides their work, e.g. they installed a seven layer filtration system for their O show in Las Vegas.


Obviously, they are all about the arts. Not as obvious is the fact that Guy Laliberte, the Founder of Cirque du Soleil, is passionate about ensuring equal and clean access to water. He created the One Drop Foundation, and the foundation is breaking new ground by using theater and the arts to educate people in Central American about watershed management and water conservation practices. 


"Making the most of what they have, five eclectic actors are touring the Nicaraguan countryside with a show designed to entertain and educate. This resourceful theatre troupe, HAYTA (Hay theatro del agua, “The Water Theatre”)—founded by the ONE DROP’s Water, Culture and Agriculture in Nicaragua Project combines local folklore and hard-hitting facts to push people to realize how much better life could be if water and other natural resources were used wisely.  In Texoxell y el Sueño de Clarita (“Texoxell and Clarita’s Dream”), our heroine meets several characters who use or misuse water. Performances are accompanied by educational and artistic workshops with the theme of collecting and using water more efficiently."


Applying Cirque's creative skills to water issues is an exciting marriage I'll call CSR: Creative Social Responsibility. 

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Green Awards 2009 for Excellence in Communications
by alzinha on 
For lovers of sustainability communications, viewing this award program (and past year recipients) doesn't get much better! 

The GREEN AWARDS™ recognizes excellence in 16 categories in 2009.  The awards set out to illustrate the crucial role that needs to be played by communications in informing people about green issues, products and lifestyle choices.


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How About Garden Eco-Art For Your Corporate Campus?
by alzinha on 


Looking to green your company/organizations's grounds? How about something intriguing, restorative and educational? Impossible?? No, just look to Sonoma's Corner Stone Gardens for inspiration. I was on my way to taste wines in the Russian River, but became enchanted by the Corner Stone Gardens, which feature  micro-climates of inspirational and educational faire.  If you can't get there, check out "corner stone - new frontiers in modern gardens." www.cornerstonegardens.com

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Congress Uses Poetry to Talk about Climate Change
by alzinha on 

One of my favorite poets, Drew Dellinger, has reached Congress through the raw beauty and strength of his words.  Click here to see Congresswoman Tammy Baldwin refer to Drew's poem in aid of Al Gore describing our responsibility to our future grandchildren as it relates to climate change.

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Dancers for Dolphins
by alzinha on 
Dancing for Dolphins
New Zealand's Soul Speed Activist Theatre and Dance Troupe

We can't see dolphins swimming under the water, getting caught in nets, BUT we can see dancers imitating dolphins getting caught. 


Maui’s Dolphins are endangered dolphins found in New Zealand's waters: There are only about 110 Maui’s Dolphins left. The most significant dangers are entanglement in fishing nets and by-catch.


Read here to see how this group of activists found a powerful way to bring attention to an additional danger disrupting the dolphin’s life: invasive research methods.


Most of the activists are parents, and they want their children to grow up with the dolphins in their shared future of humans, nonhumans and the land.  To protest the research actions, they created a dance.

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