| Tips For Activating Green Behavior  1. Create Messages That Stick - Use visual messages to inform people of their green choices. Research indicates that attractive visual reminders can increase recycling rates and energy conservation by 20-30%.
2. Find Your Green Idol - Create contests to spur competition to reduce eco-footprints. Contests will give your sustainability initiatives a competitive edge, and will bolster targeted behavior change within a short period of time.
3. Tailor Your Messages - Use a variety of messages to motivate diverse audiences. People are motivated for diverse reasons: the environment, health, children, status, or security. If you want to get someone’s attention, craft a message that speaks to their motivations. 
4. Spotlight the Change Agents - Accolades go a long way & keep people committed. Change agents must persist over the long term to successfully affect change. Reward the important contributions of this group, making people feel appreciated for their efforts.
5. Simple Does It - Make it easy for employees to go green. Make green choices the default ones in your office, whether it be placing the recycling bin in a convenient location, stocking 100% recycled content paper, or installing automatic lighting sensors.
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